The assignment begins by introducing the concept of integrated marketing communications

The assignment begins by introducing the concept of integrated marketing communications, “the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.
Nando’s business is concerned on building the brand loyalty, they have done this on order to increase their values on trademarks so that they could be high than their competitors, therefore this play a pivotal role whereby it made Nandos a household name and establishes them as one of the fast forward thinkers in marketing strategy. They just didn’t place as high amount on its value on trademark, but they had also used controversial advertising that’s adventurous with the help of the ad agencies available in the markets they served, that enables them to be masters at making themselves better than what they were before the ad agency.