SUMMER INTERNSHIP TRAINING
LAKSHMI HYUNDAI MOTORS PRIVATE LIMITED
A Report submitted in partial fulfillment of the requirements for the degree of
Master of Business Administration
Under the Guidance of
SACRED HEART COLLEGE (AUTONOMOUS)
S.NO TITLE PAGE.NO
1. INTRODUCTION 2. INDUSTRY PROFILE 3. ABOUT THE COMPANY MISSION OF THE COMPANY OBJECTIVES OF THE STUDY SCOPE OF THE STUDY LIMITATION OF THE STUDY 4. ORGANISATIONAL CHART 5. SOCIAL RESPONSIBILITY 6. HISTORY OF THE COMPANY 7. ACHIEVEMENTS AND AWARDS 8. DEPARTMENTS i) PRODUCTION DEPARTMENT ii) FINANCE DEPARTMENT iii) HUMANRESOUCE DEPARTMENT iv)SALESANDMARKETING DEPARTMENT V) LOGISTIC DEPARTMENT 9. SUGGESTION 10. CONCLUSION A SUMMER INTERNSHIP REPORT ON LAKSHMI HYUNDAI MOTORS PRIVATE LIMITED
As the leader in Korea’s economic miracle, Hyundai business group has made good footprints in the nation’s industrialization land space, and also has become the nation in business group. Hyundai business group has got many achievements and awards is composed of 51 subsidiaries, shipbuilding, engineering, and construction. Heavy industries, machineries, iron and steel and cutting edge industries such as electronics and aerospace telecommunications, information and technology as well as financing and petrochemicals, energy, trade and service sectors.
Though its establishment in 1947, Hyundai itself held on pioneering spirit, sincerity, and credit ability to make possible not only by domestic accomplishments but international recognition as well.
In 1956, Hyundai engineering and construction co, the founding company of Hyundai group was the very first construction company in Korea to advance in overseas sites.
In 1986, Hyundai motor company exerted its first model on PONYEXCEL to U.S.A. It turned out to be a Cinderella of its town as it becomes a record breaker for being one of the biggest car manufacturers and selling market on that year. Hyundai has staged itself the peace and realized the ‘dream of Korea with technology’.
Lakshmi Hyundai is the unit of Fri Jana Lakshmi Auto motives Pvt. Ltd.
Lakshmi Hyundai motors India Limited has its dealerships in 167 cities throughout India and more than 250 Hyundai dealers throughout the country. We can find their dealerships and service centers in Hyderabad and Bangalore. It also has a very big service station.
FOUNDER: SRI KAMBAPATI. RAMA MOHAN RAO. He is an politician and Vice President of TDP (Telugu Sesame Party).
The dealerships of three other automobile industries.
Hyundai Motors India Limited.
ABOUT THE COMPANY
Lakshmi Hyundai Pvt. Ltd. was established in the year 2005 in January. Dealer by Mr. Embarkation, Ram Cohan Lao. At the time of introducing of industry, Lakshmi Hyundai has got up the dealership of few variants of Hyundai cars. As a result of the excellent quality of servicing provided and customer satisfaction. Lakshmi Hyundai has owned the dealership of all other variants and they expanded its capacity.
Now, it has reached a monthly sale of 150 cars and services 60 cars daily by excellent progressive performance
9:30 am to 6:00pm
No shift basis is followed in Lakshmi Hyundai.
No overtime duty is also allowed to do in the company.
“Right care Right year”
The Lakshmi Hyundai are continuously striving to be in tune with technology, provide products and services of best quality, meet performance and price aspirations of our customers and while doing so, maintain the highest standard of ethics and social responsibility.
OBJECTIVES OF THE STUDY:
To study the functional areas of Lakshmi Hyundai.
To study the policies, procedures and the strategies
To get an industrial exposure.
To gain knowledge about the company this will help in shaping and develop my career.
To have an interaction with the people.
To develop my communication skills
Strive to deliver outstanding customer satisfaction constantly and create a good brand image.
Be innovative while striving for ensuring professional satisfaction to its employees and being a preferred employer.
fulfill the expectations of society.
SCOPE OF THE STUDY:
The present study aims the performance of Lakshmi Hyundai
The know the information of various functional department.
The study will help to identify their values.
LIMITATIONS OF THE STUDY:
This Company has not provided sufficient time to meet their employees.
This study is only for internship purpose.
Unable to collect information from some departments to my fullest knowledg
Hyundai, as a responsible corporate citizen is committed to sustain social development and the preservation of the environment and making it Eco-friendly. All the company’s key manufacturing units, including the Indian Plant have the ISO 14001 certification for its Environment management practices.
As a part of its social responsibility programs, the company conducts various campaigns to spread awareness of in-car safety and safe driving practices particularly targeted against drunken driving, speeding, road traffic, etc.
As a part of its community development project’s, the company has also adopted a few villages around its place and working towards the social and economic development of these villages, assisting them in the areas of primary health care, education, basic amenities and employment opportunities.
HISTORY OF PASSENGER CARS IN INDIA:
The passenger car in India has shown as luxury item. Only the rich and the super rich could afford them.. In the fifties and sixties a Car was the ultimate statement of having made in life.
There were just three major players namely
The models they offered are the Baby Hindustan, its later version called the Ambassador, which fought for market share in a market. The Ambassador and the Fiat were the front-runners with the coming in third.
There were other players also involved in other segments, like the Willys Jeep and Mahindra & Mahindra offering. The late seventies saw a movement to produce a people to bring the rich. And so a seed called the, Maruthi-800.
AWARDS OF HYUNDAI MOTOR COMPANY:
Hyundai Santa Fe received the prestigious Presidential award at the good design held by the Korea Institute of Industrial Design Promotion by the Ministry of Commerce Industrial and Energy.
Out of 985 products from 292 companies exhibited, 320 products were selected as Good Design Products and only 39 products were awarded prizes during the annual competition.
Hyundai’s Accent Fe won the most covered and honored award, the Presidential Award in the Automotive section.
By winning such a glorious award as thus once, it has indefinitely proven Hyundai’s constant pursuit of excellence and dedication to the development of beautiful styled cars for its potential customers.
For the seventh consecutive year in 2000, HMC topped the list of customers satisfaction in a survey conducted by Korea Management ASSOCIATION Consultants, Korea’s largest management consulting company.
The KCSI (Korea Customer Satisfaction Index) , HMC won first place in the passenger car manufacturing field for giving the most satisfaction to its customers for the seven straight years.
ACHIEVEMENTS OF LAKSHMI HYUNDAI:
Lakshmi Hyundai has been awarded as the Hyundai ELITE dealer by Hyundai Motors India Ltd.
Lakshmi Hyundai has also been awarded the ‘best dealer of Hyundai’ by the Hyundai Motors India Pvt. Ltd.
THE NEW ENTRANTS:
The economic reforms of 1991-92 began the polices that India had pushed the country’s growth rate from 4 percent a year between 1960 and 1990 to roughly 7 percent per year since 1994. India is now being as the new Asian Tiger
The first multinational car is to enter the Indian market was the South Korean major, Daewoo. Its CEO was in direct competition with the just launched Esteem. This was followed by the Peugeot 309, manufactured by Premier Automobiles a Fiat of ITALY and launched the Fiat Uno, in direct competition with the Maruti Zen with a price advantage is concentrated
Hyundai Motors India Limited has launched in the markets with different model of cars are:
Hyundai Santro Xing
RELATIONSHIPS WITH THE CUSTOMERS:
Lakshmi Hyundai provides perfect services to the customers it maintains good public relations. Lakshmi Hyundai has conducted some events for the betterment of the customers like car exchange mela, loan mela for the new cars with low interest rate and Easy Money Entailment (EMI).
Lakshmi Hyundai has excellent relation with the number of banks for the financial support to the customers benefits. These banks are also providing facilities like easy documentation and also helping them in registration of cars. The sales turnover of Lakshmi Hyundai dealer in the year 2017-2018 is around 50 corers.
OVER VIEW OF THE INIDAN CAR MARKET:
Automobile industry in India is currently experienced the demand for the vehicles of different types of cars. This is due to rapidly increase in the number of the vehicles of all types of the car. The reason for this is the Indian economy which was closed at that time.
This sectors benefited greatly to globalization and liberalization.The face of the Industry has changed to an extent just a decade that would fall to recognize it as the Indian Auto Industry. Today the Indian market do not witness just as Ambassador Fiat competition. It has become a battle field for it witnessing cut throat competition between the world from this brands like FORD, HONDA, MERCEDES, HYUNDAI, DAEWOO.
The leading market leader MARUTHI has failed a sizable crunch of its market share from a magical mesmerizing 70% to 66% during the same period of time.
These points towards two things the market has become more competitive and dynamic
Even the market leader do not take its market share and the customers.
The changing tastes of the customers shows the ultra competition nature of the auto market.
Hyundai World Rally team, has best ever in the Australia Rally Hyundai Motor Company joined in the Fun of the Festal 2000 promoting the Hyundai name through South American qualifying Games for the World Cup, 2002 .
Hyundai operates overseas road service vehicle program.
Hyundai Motor Company (HMC) has started its services program for its customers as part of the Company’s commitment to provide the excellent vehicle maintenance service to its global customers.
HMC made its first shipment of 300 overseas service vehicles to 30 countries including Japan, Australia, New Zealand, Mexico etc and will increase its shipment to dealers in 160 countries.
LAKSHMI HYUNDAI ADVANTAGES:
LAKSHMI Hyundai has started their car program under the brand name “Lakshmi Advantage” to give good quality to the customer.These Vehicles are certified by out engineer and come with Hyundai warranty up to 1 year/2000km. Through this program, customers are occurring the trust, transparency, convenience, and peace of mind.
24 Hours road service.
Clean and clear documentation.
Free service voucher.
No hidden costs.
Professional and well-trained man power.
EMPLOYEES AT LAKSHMI HYUNDAI:
Lakshmi Hyundai has a huge number of employees in different areas as shown below:
Lakshmi Hyundai Manpower:
Department OWN CONTRACT TOTAL
Sales 57 0 57
Service 126 49 175
Spaces 15 0 15
Finance; HR/Administration 98 0 98
Total 296 49 345
The success story is done through hard work, determination, and untiring efforts of Chairman Mr. Rama Cohan Lao. Being an engineer who was savvy of automobiles, he started his career with A.P. Scooters dealership and because of the excellent performance was allotted with Hero Honda dealership in 1987. The success of these dealerships has led to the entry into the four-wheeler segment in 1988. It was appointed as the first dealer of Hyundai Motors.
Lakshmi Hyundai showroom was started by Fri. Cara Chandler Naiad.
The showrooms are situated in prime locations . The strength of Hyundai and Honda Technology and the dynamism of Mr. Rama Cohan Lao have helped the Lakshmi Group to company growth.
THE MILESTONE OF LAKSHMI HYUNDAI:
Lakshmi Motors started in 1989 in an area of 12000 aft.
Fri Lakshmi Motors started in 1996 in an area of 15000 aft.
Lakshmi Hyundai started in 1998 with technologically advanced service centers at almost all the states of India.
SAFETY MEASURES PROVIDED BY THE HYUNDAI MOTORS:
FACILITIES PROVIDED BY THE HYUNDAI MOTORS ARE:
Providing drinking hygienic RO water.
Refreshment is for every three hours.
Snacks and juice is provided.
Free bus facility for the people working in Hyundai motor.
Minimum cost of coupons are provided for the food in afternoon.
They have excellent customer service.
They follow pioneering technology.
They maintain professional environment.
Make creativity designs.
They give social responsibility for the people.
The purpose of a SWOT analysis is to identify the key factors that affect the success of the industry. A SWOT analysis also estimates the risks that takes over in a particular industry. The four factors of SWOT analysis are:
These four kinds of factors considered as a part of SWOT analysis
The strength makes the Hyundai to withstand in the position in market they are
Vast distribution network
Offering products at different price
Cheapest cars provider
The weakness tends to analysis the solution which is useful for the company.
Lacking in research and development department
Introducing of new cars is limited to only cosmetic changes.
Dominance maintain at lower price.
The opportunities gives to promote the products to various places around the world.
Rise of India middle class
A booming economy
Rising high export.
Challenges makes our work effectively,efficiently t0 fulfill the customers needs.
Customers prefer for the same cars.
Cosmetic changes are done only for new model cars.
DEPARTMENTS IN HYUNDAI MOTORS:
Hyundai motors has five major departments which helps the product to be produced on time based on the customers requirements. The department plays vital role in the company to achieve its target.The departments are
Human resource department.
40176454445Human resource department
Human resource department
341185562230General Manager -1
General Manager -1
Production department has a three main themes such as raw materials, work in progress and finished goods. The work in progress plays a major role in completion of the finished car product.
“The production management process at Hyundai Motor India are overlaid with an organization implementation of manufacturing best practices like just-in-time inventory management, Kaizen, TPM and TQM that help us in making the world’s best cars, right here in India.”
Hyundai’s fully integrated manufacturing capabilities include:
The Press Shop:
A computer-controlled line is that converts all the sheet metal to body panels of high dimensional accuracy and consistency.
The Body Shop:
A hi-tech line is that builds full body shells from panels with Automated robotic for intricate welding operations it ensure superior and consistent build quality.
The Paint Shop:
It is one of the most modern and high paint shops in the country and they are eco- friendly. This process of management system followed here helps us deliver the most extensive color range, independent of minimum batch requirements, helping customers in getting their preferred color any time.
The Alumina Foundry:
The engine cylinder blocks for their cars to exacting design specifications by the needs and wants of the customers.
The Engine and Transmission Shop:
This unit is equipped with the most modern and technology tooling and testing facilities to make a wide range of engines in house.
The Plastic Extrusion Unit:
Molds the dashes, bumpers and other plastic components to perfect fit and finish.
The Plastic Paint Shop:
One of the few manufacturing units in India to have this facility in-house, Hyundai’s plastic paint shop delivers a top-grade finish on exterior plastic components.
The Test Track:
With best performance testing facilities like rattle testing and ABS brake testing; this track is designed to meet deliverable certification standards to exacting Euro specifications.
“Financial management involves the management of finance function. It is concerned with the planning, organizing, directing and controlling the financial activities of an enterprise.
It deals mainly with raising funds in the most economic and suitable manner; using these funds as profitably as possible; planning future operations and controlling current performance and future developments through financial accounting, cost accounting, budgeting, statistics and other means”.
“It is continuously with achieving an adequate rate of return on investment, as this is necessary for survival and the attracting of new capital. Thus, financial management means the entire gamut of managerial efforts devoted to the management of finance- both its sources and uses- of the enterprise.”
“Financial activities are transactions of business events and long-term liabilities. Another way of financial activities are transactions with creditors and investors used to fund either company operations or expansions. These types of transactions are the third set of cash activities it’s displayed on the statement of cash flows. Financial activities are showing a company’s funds and its operations and expansions externally”.
They are using tally as a software to maintain the records
Working capital management
Definition:” working capital management is to find the difference between the assets and liabilities”
The primary objective of financial reporting is to provide useful and meaningful information for decision making.
This importance is to providing capital market participants with details as well as the specific cash flow information needs of investors and creditors.
Financial statements provide various financial information that investors and creditors use to find analyze and evaluate a Lakshmi Hyundai company’s financial performance.
Any business the people who run it, the importance of accurate financial statements cannot be underestimated.
HUMAN RESOURCE DEPARTMENT:
“The process of finding and hiring the best-qualified candidate (from within or outside of an organization) for a job opening, in a timely and cost-effective manner. The recruitment process includes analysing the requirements of a job, attracting employees to that job, screening and selecting applicants, hiring, and integrating the new employee to the organization”.
RECRUITMENT AND SELECTION AT LAKSHMI HYUNDAI PVT LTD:
Recruitment and Selection in Lakshmi Hyundai Pvt Ltd is done half yearly. For selection at Lakshmi Hyundai Pvt Ltd, an Selection form is given to the Line Manager and he should meet the employee discuss and evaluate accordingly. Accordingly, incentives and promotions are granted.
Lakshmi Hyundai Pvt Ltd started Recruitment and Selection with the following objectives of-
Evaluating the Recruitment of employees.
Make decision regarding promotion of employees.
Identify the needs/wants of training and development .
Evaluate the morals of the employees.
Each department should select to the staffing levels approved by the board of director. The director needs to fill in the staffing expectation form to justify to hiring staffing justification form.
Then copy is to be sent to the Human Resource Manager and finance department, HR should check them and verify if replacement is fulfilling budgetary requirements.
ERF (Employee Requisition Form) is to be filled by approved HR to initiate recruitment process.
A copy of Employee Requisition Form should take care of with HR and Finance department for payroll management and updating records.
The following levels of interviews to be conducted for different grades are given below.
Grade A&B-2 rounds.
Grade C&D– minimum 3 rounds of interviews.
Grade E- minimum 4 rounds of interviews.
All interviewers should fill up the curriculum vitae form and go through aptitude test by the HR department.
A technical interview to be listed by the HR department as soon as the aptitude test is completed and with the following documents for the first round interview.
A. Employee requisition Form.
B. Employee curriculum vitae form.
C. Application form with photograph.
D. Curriculum vitae.
E. 4 photographs.
F. Photo copies of educational & Work experience documents.
G. Aptitude test (40 marks).
Reference check to be filed in employee Recruitment file.
HR department should complete Reference check before scheduled HR interview
HR round interview form should be filled and total is calculated out of 100 (Aptitude test 40M+technical interview 40M+HR interview assessment form20M) and a candidate should score 70 or above in order to be ready for selection.
In the event a candidate selection is dependent on the following conditions
CONDITION ANALYSIS END RESULT
Below 70 Selection reference checks show negative remarks Candidate rejected
Less than 70 Line manager Recommended Reference check fine Selected with reservations
Above 70 Line manager recommended Reference check is fine Candidate selected
Upon the confirmation from the candidate for joining HR should issue an offer letter with clear clause mentioning in the offer letter.
An appointment letter is given to the candidate after obtaining the following
documents from the candidate
Verification of all original documents.
Submission of original documents.
A 3-year MOU(memorandum of association) should be signed by the employee.
Bank account details to be opened with the bank recommended by the company.
TRAINING & DEVELOPMENT:
Any new entrant joining the company should be given proper training and then place him in the job.
It is the duty of HR department to take necessary steps in this regard as follows
The employees should be given tour of work place and introduction about the group.
The uniform should be arranged by the company within 15 days of the employee joining date
As per the calendar preparation schedule, the induction program should be conducted on monthly basis and the same to be informed to the respective Dept. Hod’s
Proper Training attendance record should be maintained.
It is mandatory to have a questionnaire answered by the employee at the end of every training excision and should be further evaluated by the HR Executive.
RE EMPLOYMENT OF INDIVIDUALS:
An employee who left voluntary can be considered for re-employment in any group of company’s ifs
Past Recruitment has been of an above average standard
Director of hiring company approves
Positive feedback is given director in the previous company
Hiring company should request for personal file of the employee maintained by the previous company
Any candidate who is reemployed in the group the company will be considered as a new hire and should follow all the policies applicable
If dismissal by the company, employee is not hired
RECRUITMENT REVIEW STEPS:
Line manager sets the targets both qualitative in consultation with the employee at the beginning of the quarterly review period
At the end of the quarterly review period of the employee fills out self-selection forms
The line manager will have a one to one discussions with the employee and will go through the self-selection form and 8 concurs are alters selection with mutual agreement and discussion
A reviewed and updated selection form signed by the employee and the line manager should be submitted to the HR Dept.
Annual training plan should be updated based on requirements to meet goals’ manager will org anise by discussing with HOD and Director
HR Dept. Will announce the increments/bonus as per the eligibility chart as per the marks scored by the individual employees
Any salary increment is based on the individual Recruitment, company Recruitment/any other considerations or recommendations set by the board of directors.
OBJECTIVES OF RECRUITMENT:
To enable the company to plan its manpower in order to meet the organizational objectives and needs/wants.
To obtain and retain the appropriate human resources material of correct skills, knowledge, aptitude which will enable the company to grow.
RECRUITMENT PROCESS IN LAKSHMI HYUNDAI
3929380375285PROCESSING OF APPLICATION
PROCESSING OF APPLICATION
Data base: A large amount of information about the job opportunity to transformation to the who are waiting for the job opportunity in this level
Advertise: for the reach information to the who are waiting for the job candidates by the advertising of newspapers or internet or campus.
Processing of applicants: Who are applied the job, those candidates are full fill their information in the given form and submitted to the who conducting interview
Interview: in this, interviewer tell to candidates about their job, salaries, timings and what needs for the organization and discuss about overall job working conditions
Feedback: After complete interview, interviewer waiting for the feedback from candidates if candidate accept those instructions then that candidates may get the job.
Offering jobs: after complete feedback, the interviewer take phone numbers from the candidates and after who eligible for the job they got call from the interviewer and get job offering
SELECTION PROCESS IN LAKSHMI HYUNDAI
1445260381000Interview in line manager
Interview in line manager
Manpower: in that the number of candidates apply for the job. Then putting right number of people, right kind of people at the right place, right time, doing the right things for which there are suited for the achievement of goals of the organization.
Written test: Various written tests conducted during selection procedure are aptitude test, intelligence test, reasoning test, personality test, etc. These tests are used to objectively assess the potential candidate. They should not be biased.
Interview in line manager: who are selected in written test they are all eligible for the interview. The interviewer asks different questions to the candidate in interview if interviewer satisfied to given answers those are selected for the next interview.
H.R Interview: – who are selected line manager interview those are eligible for the this interview and Interviewer asked to many different questions based on mind performing.
Back Ground Verification: – who are selected in the H.R interview those are all eligible for this level. And this level interviewer asks to the back-ground verification. If they have any reference that candidates get more opportunity for the job.
Job Offer: – who are qualified all those levels finely they got the job offer in the organization.
OBJECTIVES OF RECRUITMENT SELECTION:
1 It seeks to provide an adequate feedback to each individual for his or her Recruitment
2. It supports to serve as a basis for improving or changing Behave towards some more effective working habits.
3. It aims at providing data to managers with which they may judge future job assignments and compensation.
NEED FOR THE STUDY:
The purpose of recruitment is to provide a pool of potentially and well qualified job for right candidates.
The present and future requirement determines the organization with it’s personnel planning and job analysis activities.
Increase of job pool and job candidates at lower cost.
Help to increase the successful rate of the selection process by minimizing the number under qualified job application.
This Help to reduce the job applicants, once recruited and selected.
Identifying appropriate candidate and preparing job applicants.
Increasing organizational effectiveness in the short and long term period.
EMPLOYEE BENEFITS IN LAKSHMI HYUNDAI:
Providing scholarship for the children of the employee.
Making a refreshment yearly once a tour is conducted.
Giving nearby village a social awareness so employee have engaged with outcome people.
Employees are provided with medical claim for their health benefits.
Training are provided and class are taken once a year.
Transport pass is provided for the employees.
Refreshment in 2 hr once and juice and snacks is provided.
WHAT IS EMPLOYEE ENGAGEMENT?
“A business management concept that describes the level of enthusiasm dedication a worker feels towards his/her job. Engaged employees care about the performance of the company and feels that their effort makes a difference. An engaged employee is in it for more than a pay check.”
Definition- 1: “The emotional commitment the employee has to the organization and its goals.”
Definition- 2: “The illusive force that motivates employees to higher (or lower) levels of performance ”
It helps to
• Increases employees’ trust in the organization
• Creates a sense of loyalty in a competitive environment provides a high-energy working environment
• Boosts business growth
Managers must have connected with employees.
Employee engagement is a direct reflection how employees feel about their relationship with the Heads of the department.
Leaders must provide meaningful and challenging work opportunities
Organizations should provide job rotation for top talent employee.
Leaders must communicate in a clear ideas.
Leaders must clarify their expectations and feedback of the employees and functions in the organization.
Employees often receive feedback of their performance is it poor or below expectations.
But praise for strong performance is less.
People need to know their input matters and they are also contributing to the organization’s success in a meaningful and effective way.
Employees’ understanding the difference between their work and the strategic of the company whether it has a positive impact on job performance.
Team builders are great leaders.
They create an environment that fosters collaboration and trust.
Leaders must strive to maintain a company’s reputation
They should also demonstrate high ethical standards.
People need to be proud of their organization, their job, and their performance.
It is not possible in an unethical organization.
Employees value are controlled over the flow and peace of their jobs.
Great Leaders may create opportunities for employees
Great Leaders must consult with their employees with regard to their needs/wants.
Great leaders help create confidence in a company by being role models for high ethical and performance standards.
In the face of upsets, good leaders keep encourage. Good leaders calm and direct their team back on course.
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
“Marketing management is the directing of an organization’s resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service.”
PROMOTIONAL ACTIVITIES OF LAKSHMI HYUNDAI
Making Advertising in television.
Making Advertising in newspaper.
Making Advertising in FM.
RESPONSIBLE OF MARKETING:
1. check over the central point of the Customer.
2. Observing the Competitors.
3. Maintain the Brand.
4. Direct Outside Vendors.
5. Implementation of innovative Ideas.
6. Budget controlling.
7. To Set the Plan and Attack.
It is to Increase growth of sales.
Make standardize to Build brand awareness.
Increase market share.
Launch new products or services to meet competitors.
Target the new customers.
Enter into new markets internationally or locally.
Enhance good customer relationships.
Scope of Marketing Marketing has a large wide scope
It covers all the activities from conception of ideas to realization of profits.
It is to Study of Consumer Wants and Needs
And its Goods are produced to satisfy consumer wants.
This study is done to identify consumer needs and wants.
“Logistics management is a supply chain management component that is used to meet customer demands through the planning, control and implementation of the effective movement and storage of related information, goods and services from origin to destination.”
MODE OF TRANSPORT:
Its to Increase efficiency of Hyundai.
Increasing high sales in market.
Building relationships with suppliers
Improved customer service smoothly.
Make Inventory reduction for betterment of the company.
Minimizing product damage.
Reliable in delivery performance.
CCTV camera can be properly maintained.
They have to recruit qualified candidate for service areas.
Employee safety can be improved more.
Attendance can be maintained in system for future reference.
Sales promotion in work space can be done more attractive.
This internship has been an excellent experience. I meet so many people in Lakshmi Hyundai. It will help for my future and the main thing is that I have learned through this internship is time management skills , self-motivation,learning the values and responsibility given for each and particular work and services they had done. This report is based on all the functional departments of the organization. This study gives a good relation ship with the employees in Lakshmi Hyundai. Employees are given more welfare to motivate labors to work efficiently. This company has an effective and efficient human resource department, where the employees are excellent care to the labors with providing facilities such as canteen, safety security in working place, etc.