As technology changes, the world is changing with it. The companies today use technology in almost every facet of its operation. The innovation has brought great benefits to the market. It has allowed us to modify the way that the specified tasks are performed to create value through the provision of goods or services. These changes have praised and criticised by many experts in the business field, but we cannot deny the importance of every single one of them. It is true that is not perfect and that has many pros and cons, but through the years we are going to be able to improve and upgrade the system and the technology.